On our blog

blog-post-image

Taking on the Data Quality Crisis: My-Take Launches DQM™ (Data Quality Management System) for Insight Community+™

My-Take launches DQM™, automated data quality control with human-in-the-loop, purposely built for insight communities and ad-hoc projects. Automated c...

  • 08.13.2026

  • Kait Hanerfeld

Resources

How to Break the Decision Logjam on Your New Product or Program

I remember once finding myself in a tense conference room with several other managers. We were trying to make the decision on a package for a key new...

  • 01.26.2012

  • Todd Hoskins

Oops We Didn't Realize You Were Our Customer

A recent study by Parks Associates asked 2,000 consumers ages 18+ about their buying habits within the consumer tech space. You may be surprised by t...

  • 01.10.2012

  • Todd Hoskins

In-Home Testing Growing

Increasingly our clients are utilizing the 'Home Activity' or 'Home Use Test' component of our online insight communities.

  • 01.06.2012

  • Todd Hoskins

Justice Usually Prevails in a Community Environment

Brands are sometimes a little nervous watching tough discussions play out in an online community environment, even when it is private.

  • 12.16.2011

  • Todd Hoskins

Listening regularly to the bad and the good

In some large organizations, marketers and executives don't interact with consumers unless a specific complaint or issue happens to rise up through th...

  • 10.24.2011

  • Todd Hoskins

Say it isn't so Friendly's

Having lived in New England for more than a decade, I was certainly sad to learn that Friendly's would be filing for bankruptcy protection.

  • 10.10.2011

  • Todd Hoskins

Is Amazon on Target with the Kindle Fire?

There is no doubt that the Apple iPad has led the way in an increasing tablet market. Several brands have jumped into the fray with limited success....

  • 10.03.2011

  • Todd Hoskins

Beyond the Faster Horse

Will listening to consumers contribute to exceptional new products? Most executives and marketing professionals would answer yes.

  • 09.27.2011

  • Todd Hoskins

Would Your Business Make the Hall of Fame?

Using some measures from baseball and football, would your success rate for new products or services be enough to get you on the ballot for the Hall...

  • 05.11.2011

  • Rich Armstrong