On our blog

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My-Take Insight Community Platform: Full Vendor Evaluation and RFP Responses

See how My-Take's Insight Community+â„¢ platform answers every RFP criterion, from proprietary AI-powered technology to SOC 2 and HIPAA compliance, back...

Resources

Oops We Didn't Realize You Were Our Customer

A recent study by Parks Associates asked 2,000 consumers ages 18+ about their buying habits within the consumer tech space. You may be surprised by t...

In-Home Testing Growing

Increasingly our clients are utilizing the 'Home Activity' or 'Home Use Test' component of our online insight communities.

Justice Usually Prevails in a Community Environment

Brands are sometimes a little nervous watching tough discussions play out in an online community environment, even when it is private.

Listening regularly to the bad and the good

In some large organizations, marketers and executives don't interact with consumers unless a specific complaint or issue happens to rise up through th...

Say it isn't so Friendly's

Having lived in New England for more than a decade, I was certainly sad to learn that Friendly's would be filing for bankruptcy protection.

Is Amazon on Target with the Kindle Fire?

There is no doubt that the Apple iPad has led the way in an increasing tablet market. Several brands have jumped into the fray with limited success....

Beyond the Faster Horse

Will listening to consumers contribute to exceptional new products? Most executives and marketing professionals would answer yes.

Would Your Business Make the Hall of Fame?

Using some measures from baseball and football, would your success rate for new products or services be enough to get you on the ballot for the Hall...

MY-TAKE Releases the 3rd Generation of its Online Community Platform

The MY-TAKE team is pleased to announce the 3rd generation of its market research online community platform.