Insight Communities
The smarter way to integrate consumer feedback into daily decision making.
What Are Insight Communities?
Insight Communities are private online environments where researchers can get real-time voice of consumer (VoC) feedback. Communities are powerful tools that combine all the necessary features that customer-first organizations need to conduct qualitative, quantitative, customer experience (CX), and user experience (UX) research, all from one easy-to-use and integrated platform.
Benefits of Insight Community Research
Instantaneous Feedback
Communities offer immediate feedback through continuous access to members. Whether you are in the midst of the product development cycle or are getting ready to launch a marketing campaign, communities offer direct VoC when you need it.
Depth of CX Insight
Communities are a perfect tool for organizations and brands looking to improve their CX. Communities provide a vast set of tools to allow researchers to dig deeper into the “why” behind customer insights with reporting capabilities.
Cost Effective
Communities offer a big advantage in average cost per study over traditional methods. Traditional research just does not have the capability or capacity to offer the same experience that insight communities do.
All-In-One Platform
Using a community platform for research allows stakeholders to collaborate on projects and access all of the relevant research tools as one integrated suite. It also makes researching and sharing data quicker, easier, and more efficient.
Qual + Quant Capability
Communities provide a platform for deep dive market research. They allow researchers to conduct qualitative and quantitative research in real time through a variety of activities, with the ability to break down their data and share insights easily.
Ideation & Co-Creation
Co-creating helps brands understand what their customers want and need, and how they view the product. It helps brands craft solutions that are customer-first. This can be beneficial when creating new concepts and understanding pain points.
Tools and Uses
Concept and New Product Service Evaluation
Build customer first products and services through co-creation with communities. Explore and test concepts to see which customers like the best through Surveys and Polls. Utilize home-use testing to measure CX and get your product market-ready.
Marketing Initiatives
Analyze campaign positioning and messaging through heatmap, hotspot, and highlighting tools. Use dial-testing to analyze advertisements and Video Chat Sessions to refine messaging. Also, evaluate websites, applications, and promotions.
Industries
Healthcare
Access a steady stream of patient knowledge that continuously flows, informs stakeholder decisions, and helps create a patient-friendly experience with communities.
Retail
Customers are spending money in more channels, touchpoints, and with more brands than ever before. Communities can help retailers understand these changes and adjust strategies.
Entertainment
Today, customers have a wider variety of content choices than ever before. As a result, the future of media is in the hands of the audience. Communities allow creators to test ads and content.
CPG/Consumer Durables
By providing the right mix of customer insight to guide product development, test concepts, and in-home-use test products, Communities help CPG companies stay ahead.
Insurance
The insurance industry is undergoing extensive change, as technology allows for customers to be more active in their coverage. Communities can inform and engage these customers.
Telecom
The telecom industry is more than just a service provider. It provides customers with the latest tech advancements. Communities offer ways to test both user and customer experience.
B2B
Research is the backbone of a B2B company. Business-to-business companies rely on robust research. Conduct competitor analysis, generate ideas and understand trends with communities.
Financial
Financial customers expect a seamless digital experience through every stage of the customer journey. Utilize video chats and user testing with communities to optimize their experinces.
Technology
The best technology companies integrate innovation into their daily practices. Communities can be used to know what’s next in an ever-advancing market and industry.