On our blog

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Top 10 Insight Community Platforms & Companies in 2026

A 2026 overview guide to the top 10 insight community and market research online community (MROC) platforms and companies.

  • 03.14.2026

  • Kait Hanerfeld

Resources

Are Your Employees Costing You Business

We all know the value that companies assign to keeping customers happy. My experience has shown that most companies will bend over backwards...

  • 04.12.2012

  • Rich Armstrong

Will Your Business Go the Way of the Printed Encyclopedia?

Encyclopaedia Britannica announced that this year would be the last year of their printed encyclopedias.

  • 03.23.2012

  • Todd Hoskins

Girl Scout Cookies

The Girls Scouts are celebrating 100 years of service this year. And guess what, they still run the cookie drive like 100 year ago.

  • 03.01.2012

  • Rich Armstrong

Getting Onboard with Video, and Getting Video Right

If a picture is worth a thousand words, then what is a video worth? I would have to guess, a lot.

  • 02.27.2012

  • Todd Hoskins

2012 Business Resolutions

A recent NYT's article indicated that by the end of January, 36% of folks that make a New Year's resolution will have already lost their battle.

  • 01.27.2012

  • Rich Armstrong

How to Break the Decision Logjam on Your New Product or Program

I remember once finding myself in a tense conference room with several other managers. We were trying to make the decision on a package for a key new...

  • 01.26.2012

  • Todd Hoskins

Oops We Didn't Realize You Were Our Customer

A recent study by Parks Associates asked 2,000 consumers ages 18+ about their buying habits within the consumer tech space. You may be surprised by t...

  • 01.10.2012

  • Todd Hoskins

In-Home Testing Growing

Increasingly our clients are utilizing the 'Home Activity' or 'Home Use Test' component of our online insight communities.

  • 01.06.2012

  • Todd Hoskins

Justice Usually Prevails in a Community Environment

Brands are sometimes a little nervous watching tough discussions play out in an online community environment, even when it is private.

  • 12.16.2011

  • Todd Hoskins