On our blog

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Taking on the Data Quality Crisis: My-Take Launches DQM™ (Data Quality Management System) for Insight Community+™

My-Take launches DQM™, automated data quality control with human-in-the-loop, purposely built for insight communities and ad-hoc projects. Automated c...

  • 08.13.2026

  • Kait Hanerfeld

Resources

Can a 1-Star Customer Review Really Impact Sales?

Having an e-commerce site is a necessity and can contribute to the brand image, provide another channel of revenue, and add convenience for the custom...

  • 12.23.2013

  • Kelsey Regan

My-Take Recruits At Bentley

Two representatives from the MY-TAKE team recently visited Bentley University for the Marketing and Management Career Fair.

  • 11.13.2013

  • My Take

Changing Your Logo Can Be Scary Business

Brands seeking to enhance their relevance, or just freshen their identity will sometimes contemplate a logo change.

  • 09.13.2013

  • Todd Hoskins

A Closer Look at Who Influences Our Purchase Decisions

As outlined in a Harvard Business Review article, Amazon has acquired a website called GoodReads.

  • 05.16.2013

  • Todd Hoskins

Looking Beyond the Average - In Defense of the Outlier

Marketing guru Seth Godin, describes the need to understand which audience 'Ideal, average or outlier' you are using to make marketing decisions and w...

  • 03.18.2013

  • Todd Hoskins

at&t and me

I had been a long time AT&T mobile customer, but had experienced a fairly high rate of dropped calls when using my mobile phone in my home.

  • 01.11.2013

  • Todd Hoskins

MY-TAKE Co-Founder Rich Armstrong Speaks with Texas MBAs

My-Take co-founder Rich Armstrong was asked by the University of Texas McCombs School of Business to speak to a group of marketing students from the M...

  • 11.15.2012

  • My Take

Does Your Loyalty Program Deliver Customer Insight

Many strong brands have loyalty programs and place a great deal of emphasis on getting them right.

  • 11.07.2012

  • Todd Hoskins

My-Take Founders Speak at Future-M

This week Boston was taken over by the world of marketing with FutureM.

  • 10.26.2012

  • My Take