My-Take Insight Community Platform: Full Vendor Evaluation and RFP Responses

Insight Community+™ is a fully proprietary, purpose-built research operating system for qual, quant, CX, and UX research. Every capability is built and maintained on the same native stack.

The platform is cloud-hosted and scales from communities of a few hundred members to tens of thousands. It is fully responsive across desktop, mobile, and tablet. Multi-language support and translation management tools allow communities to operate across geographies while members participate in their native language. Custom branding is available for organizations that want a community experience that reflects their own identity, including layout options and platform skins that control the look and feel of the member-facing environment.

Insight Community+™ supports all four methodology types (qual, quant, CX, UX) natively across more than 20 activity types. Research teams can run a MaxDiff study on Monday and a video IDI on Wednesday without switching platforms or exporting data between tools.

AI is embedded throughout Insight Community+™ across every phase of research, from administration through analysis and reporting. The platform delivers a broad suite of purpose-built AI capabilities designed to save researchers time, surface deeper insights, and reduce the manual work involved in running a community program.

Member management is built into the platform's core administration layer. Communities can range from a few hundred focused members to thousands, with the same tools available at any scale. Member qualification criteria and profile fields are defined by the client during setup — the platform supports custom demographic, behavioral, and research-specific profile fields captured during onboarding to ensure the community reflects the right target composition from day one.

Live dashboards are available during fielding so clients and their teams can watch results come in before a study closes. Charts and data visualizations are automatically generated from survey results. AI-generated slide headlines, executive summaries, and insight recommendations are produced automatically based on study objectives and data; all fully editable. Reports are exportable directly to client-branded PowerPoint, as well as Excel, CSV, SPSS, and PDF.

For qualitative output, AI automatically codes and themes open-ended responses with verbatim citations, and generates video highlight reels organized by theme. Coded themes include precise counts and percentages. For quantitative output, cross-tabs, banner tables, TURF, and statistical significance testing are available natively in the platform.

A centralized research repository allows clients and their teams to upload past external studies, creating a searchable archive that MyAI can draw on for full context of your research. The concept database supports benchmarking of new concepts against historical results within the platform, enabling researchers to get more value from prior work over time.

Shareable reports with customizable stakeholder access allow clients to give internal teams direct visibility without manually exporting data.

My-Take is SOC 2 and HIPAA compliant. The platform uses advanced data encryption during both transmission and storage. Detailed admin roles and permissions control what each user can see and do within the platform. Multi-factor authentication (MFA) and single sign-on (SSO) are supported. Customizable PII settings allow organizations to restrict the visibility of personally identifiable information within the platform and in data exports, giving compliance and legal teams additional control over how member data is accessed and shared.

The platform adheres to data handling policies that ensure privacy and compliance with GDPR and CCPA. Member consent, opt-outs, and data deletion requests are managed within the platform. In the event of a data breach, an established notification and incident response process is in place.

On AI governance: client and member data are not used in AI model training. My-Take can provide documentation on all certifications and data handling policies during an evaluation.

My-Take offers three service models. Clients can move between them as needs change.

My-Take supports recruitment from multiple channels: client email lists, sample partners for external audiences, and social media. Members can be screened directly within the platform using our survey tool, enabling a seamless onboarding process that keeps the experience within the community environment — an advantage over platforms that require external screeners or manual member imports. The platform's segmentation typing tool automatically places members into the correct audience segments based on their screener responses, using client-defined scoring values for each answer option. Saved segmentation mappings can be reused for future studies.

For organizations migrating an existing community, My-Take manages the member data transfer and re-engagement process. My-Take works with each client to determine the right composition, including the appropriate balance between internal customer recruits and externally sourced members.

Refresh recruitment is planned proactively. My-Take monitors community health, tracking active and engaged members. For clients using internal customer databases, recruitment emails can be deployed under the client's branding.

Data quality is maintained at both the recruitment and platform level. My-Take recruits from high-quality sample partners that follow industry-standard data quality practices. Within the platform, data quality tools include honeypot survey questions, duplicate IP prevention, and address validation, helping ensure that research findings reflect genuine member responses.

Insight Community+™ supports both branded and unbranded community configurations. A branded community gives members a named, distinct identity. An unbranded community runs under a more neutral experience, typically used when unbranded concept testing or U&A research is a primary use case. Both configurations run on the same platform, and communities can shift structure over time without rebuilding.

The platform also accommodates a range of engagement models, from a fully interactive community with a member hub, discussion interaction, point balances, and sharebacks, to a leaner, more transactional model built around efficient research distribution.

Between major studies, My-Take keeps communities active through a regular schedule of shorter activities (polls and brief discussions) at a pace of approximately two per month, depending on the audience and program design. Sharebacks, showing members how their input was used, are a consistent part of that cadence. The platform includes a built-in infographic tool for creating visual sharebacks that communicate results in an engaging, member-friendly format. The platform's built-in communications engine drives member participation through automated activity invitation emails and reminders, ensuring the right members receive timely prompts for the research activities that need their input. Participation trends, response rates, and member behavior are monitored in the admin dashboard on an ongoing basis.

Insight Community+™ is designed to deliver compounding value over the life of a program, not just at launch. The platform brings together qualitative, quantitative, CX, and UX research within a single, proprietary environment. Its AI capabilities support reporting, analysis, and community management, reducing time spent on repetitive tasks while acting as a collaborative thought partner that helps researchers do more, faster, and with greater depth.

My-Take maintains an active product innovation roadmap, with significant capability releases delivered in recent years, including SmartDeck™ reporting, AI-powered video analysis, Conversations mobile surveys, and the MyAI collaborative assistant. New features and enhancements are continuously added to the platform, with no separate upgrade fees required for clients.

Recognition on GreenBook's GRIT Top 50 Most Innovative Market Research Suppliers list for six consecutive years reflects this commitment to ongoing development.

The platform includes a full incentive and gamification system, though incentives are optional and not required for every community. Members can earn points for completing activities, redeemable through an integrated rewards catalog. Incentive fulfillment can be automated, reducing the manual overhead that makes incentive management burdensome on some platforms — including integration with Tango for streamlined reward distribution. Custom rewards catalogues can also be configured, including loyalty program codes, points, or physical merchandise, giving clients flexibility in how they structure member rewards. Badges, leaderboards, and progress tracking are also available. For multi-geography programs, the rewards system supports internationally accessible redemption.

Incentive budgeting and expenditure caps can be structured and managed within the platform. My-Take works with each client to recommend an incentive approach based on community size, activity cadence, and member profile. Clients can also close the loop with members through sharebacks, showing how their feedback influenced decisions, which builds trust and sustains long-term participation.

New communities typically launch within a few weeks to a couple of months, depending on community size, branding complexity, and recruitment scope. My-Take provides a milestone-by-milestone implementation plan covering platform setup, customization, recruitment, team onboarding, and first activity launch. For organizations migrating from an existing platform, My-Take manages the member data transfer and re-engagement process.

My-Take has been building and managing insight communities for more than 15 years, working with Fortune 500 brands across a wide range of industries including CPG, financial services, healthcare, retail, technology, media, and more.

Our program experience spans a broad range of community sizes and structures — from focused communities of a few hundred highly engaged members to large-scale programs with thousands of participants across multiple segments. Research volume handled ranges from programs running a handful of activities per quarter to high-cadence programs executing multiple activities per week across qual, quant, CX, and UX. We manage both branded and unbranded community configurations, single-brand and multi-brand programs, and communities serving everything from consumer audiences to B2B and healthcare populations.

Recognition on GreenBook's GRIT Top 50 Most Innovative Market Research Suppliers list for six consecutive years reflects consistent industry recognition across a period of significant platform change. The company maintains a high renewal rate, and the research team that manages client programs brings deep expertise in both qualitative and quantitative methods alongside hands-on community management experience.

Client references are available on request, and My-Take can speak to experience with programs comparable to yours in terms of size, industry, research mix, and service model.

Insight communities are My-Take's core business and sole focus. My-Take has been running insight communities for more than 15 years, as a primary offering from the start. Insight Community+™ was purpose-built for insight community research from the ground up, and every platform innovation since reflects what community-specific programs actually require.

Our client-facing team is dedicated exclusively to insight community work. That means researchers who have spent their entire careers in the category, accumulating pattern recognition across a wide range of industries, community sizes, and research mixes — from lean quarterly programs for mid-market brands to complex, multi-brand, high-volume programs for Fortune 500 organizations.

At the end of the day, the program commitment question is simple: is your vendor truly focused on the kind of work you are asking them to deliver? Their priorities, investment, and top talent should all be aligned with the success of your insight community program.

It is also worth noting that Insight Community+™ can serve as a broader research hub for organizations that want platform access beyond a traditional community structure — for example, licensing the platform to manage ongoing research operations without a full branded member community. My-Take's flexibility across service models and deployment types means clients are not locked into one definition of how the platform should be used.