Engaging Insight Community Activity Types

Member activities can be created ahead of time and scheduled for later.

Surveys

Surveys allow many questions to be compiled into one activity. Our integrated survey builder contains over 30 question types and advanced logic capabilities. We utilize 7 types of logic, advanced multimedia capabilities, image zoom, heatmap, & hotspot.

Survey results can be seen in real-time in the Live Report section of the platform. We also allow for multiple survey collection methods, enabling the researcher to invite non-community members to participate in any survey.

Surveys

Polls

Polls are an easy way to gain immediate feedback from your customers. Quick Polls provide one question feedback, while Battle Polls are a more interactive experience where members can decide between two options that are “battling” to win the most votes.

Discussions (Qual discussion board)

Our integrated Discussion Board allows members to answer a question in their own words, as well as read and respond to other members’ responses. Our searchable Discussion Boards can be divided into subcategories and offer complete control of which members participate.

Members can subscribe to a topic to receive notifications. Discussions help strengthen a sense of community in the platform and allow for unexpected, insightful, and unique responses.

Discussions (Qual discussion board)

Members can subscribe to a topic to receive notifications. Discussions help strengthen a sense of community in the platform and allow for unexpected, insightful, and unique responses.

Journals/Diaries

Journal activities utilize a private Discussion, Topic, or Survey to capture member feedback over a period of time. Journals allow members to respond…

Daily
Weekly
Monthly
or anytime...

Idea Sessions(Co-creation)

In an Idea Session, members are asked to create, rate, and refine their own ideas and the ideas of others. Results of the idea ratings are visualized in a chart. The top ideas are ranked by each of their individual scores.

Idea Sessions allow members to exercise a greater degree of creativity than most activity types, as well as create an opportunity for interaction within the community.

Idea Sessions(Co-creation)

Idea Sessions allow members to exercise a greater degree of creativity than most activity types, as well as create an opportunity for interaction within the community.

Home Use Testing (HUT)

Home Activities, or Home Use Tests (HUTs), are made up of a select number of respondents who test a current or potential product. Activities, most often Surveys, are scheduled throughout the HUT in order to examine how the product is being used, what is liked or disliked, and if the overall perception of the product changes based on the length of use.

ONLINE FOCUS GROUPS AND IDIs

My-Take's online focus groups provide research-focused features such as the ability to have backroom observers and a robust set of moderator tools allowing for full control that traditional video conferencing methods do not provide. In addition, automation in transcriptions and video recording as well as editing tools for highlight reel creation are high-end reporting capabilities that the platform provides.

Online focus groups are a perfect opportunity for members to take a conversation in a direction that might not have been initiated otherwise.

ONLINE FOCUS GROUPS AND IDIs

Online focus groups are a perfect opportunity for members to take a conversation in a direction that might not have been initiated otherwise.

Collages

In a Collage activity, we provide a series of images and a canvas, and members drag and drop the images to illustrate their feelings toward each item. Collages allow researchers to gain a deeper understanding of the consumer’s thought process and let us see how different images affect perception of an idea.

Topics (deep dive qual)

Topics are focused studies with a small group of customers on a specific topic. Members are able to interact with other responses on the message board and answer Polls, Surveys, and other question types. Topics also provide a module for the client, the members, and My-Take to interact, allowing for advanced moderation and control

Topics (deep dive qual)

Experiences (UX Tool)

Evaluate customer online behavior and opinion through a powerful new insight community activity. Available on desktop and mobile.

Advanced Features: Screen Recording, Video Clip Editor, Task Guide, Transcription

Uses: Websites, Purchase Journey, Mock Shop, A/B Testing, UX Design

Missions (mobile ethnography)

The mobile Missions app offers the ability to secure unique insights by offering mobile specific activities.

Native app for ethnography and out of home studies
Missions supports multiple-step activities with options like video, voice and image upload, along with rating, open end, NPS, emoji, check-in, single choice and multi-choice.
Integrated to back-end reporting dashboard.
App is available on iOS and Andriod

Missions (mobile ethnography)

The mobile Missions app offers the ability to secure unique insights by offering mobile specific activities.

Native app for ethnography and out of home studies
Missions supports multiple-step activities with options like video, voice and image upload, along with rating, open end, NPS, emoji, check-in, single choice and multi-choice.
Integrated to back-end reporting dashboard.
App is available on iOS and Andriod

Conversations Mobile Surveys

Mobile-first, chat-based survey option designed to make the survey experience simpler and more appealing, especially for specific market segments and study applications.

With AI abilities to adapt and launch dynamic questions based on individual member responses and set objectives, researchers can delve deeper into specific topics, uncovering trends and patterns. In addition, features such AI Response Feedback and AI Auto Moderation can be great tools for enhancing member engagement and experience by automating follow-ups, leading to higher quality responses.

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