Insight Community Use Cases
The My-Take platform supports a wide range of business and research objectives.
Making the Most of Your Community
Your insight community is a powerful tool for conducting both qualitative and quantitative research.
Use it to explore fresh ideas, test concepts, gather in-depth feedback, and uncover actionable trends. Whether you’re launching new products, refining messaging, or enhancing the customer experience, our platform helps you extract meaningful insights to drive smarter decisions.
Ways to Use Insight Communities
Online Focus Groups & IDIs
Running virtual focus groups in your community can offer a more efficient and cost-effective means to gather feedback.
Virtual focus groups can be used to ask members multiple questions and probe them to provide rich, qualitative responses in real-time with Video Chats.
Customer Journey Mapping
Businesses can get a clear understanding of the customer purchase path through insight community research. Learn how customers interact with brands and products in real time.
Have your customers record and narrate their journeys to capture light and pain points.
Use Missions to document planning and in-store shopping phases. In addition, Experiences can be used to document members' online shopping experience.
In Home Use Testing (IHUT)
Product launch cycles are getting shorter and shorter, so it's more important than ever to test your products with customers before releasing them.
Send your customers new products in advance to test and provide feedback. Early feedback will help you validate your designs, understand what your customers really need, and make changes along the way.
Persona Research
Create personas and their profiles through community research. This research method is very useful for product design, business strategy, marketing campaigns, and branding.
Personas are useful for research and product development teams because they identify the needs of users and help create more engaging product designs.
Personas can be used throughout the design process, from creating prototypes to testing and evaluation.
Advertising & Marketing Evaluation
Test your ads and marketing materials with your customers before launching.
Use heat mapping and dial testing to create messaging and communications that resonate.
Visual Emotion Exploratory
Collages create a visual narrative of the customer's emotional state and what led them to the decision to buy.
Collages can be used to tell a story, illustrate a point, or provide actionable data surrounding customers’ emotions regarding brands.
Concept Testing & New Product Development
The key to concept testing is creating an index of past concepts that can be compared as a way to understand each concept’s successes. Therefore, they are run the same way every time to compare metrics.
Communities allow for an easy way to run concept tests with the same test group used each time, making insights easier to find and compare concepts.
Social Media Simulation
Test your posts and ads in a simulated social media feed to understand how they capture attention in an organic environment.
Members view your content alongside unrelated posts, mimicking the competition for attention on real feeds.
Gather valuable feedback as members engage through likes, comments, shares, video plays, or clicks on calls to action. Gain insights into what drives interaction and refine your strategy for stronger performance.
MockShopping
Put your products to the test in a simulated online shopping experience. MockShop allows members to browse product listings and make purchase decisions, just like in a real e-commerce setting.
See how your product performs against competitors, uncover what drives purchase behavior, and refine your offerings to stand out in the digital marketplace.
