Applications

My-Take insight communities support a wide range of business and research objectives.

Customer Journey Mapping
Experiences & Missions

Businesses can get a clear understanding of the customer purchase path through insight community research. Learn how customers interact with brands and products in real time.

Have your customers record and narrate their journeys to capture light and pain points.

Use Missions to document planning and in-store shopping phases. Experiences can be used to document the online shopping experience.

Online Video Focus Groups

Running virtual focus groups (VFGs) in your community can offer a more efficient and cost-effective means to gather feedback.

Run virtual focus groups where you can ask members multiple questions and probe them to provide rich, qualitative responses in real-time with Video Chats.

Online Video Focus Groups

Running virtual focus groups (VFGs) in your community can offer a more efficient and cost-effective means to gather feedback.

Run virtual focus groups where you can ask members multiple questions and probe them to provide rich, qualitative responses in real-time with Video Chats.

In Home Use Testing (IHUT)

Product launch cycles are getting shorter and shorter, so it's more important than ever to test your products with customers before releasing them.

Send your customers new products in advance to test and provide feedback. Early feedback will help you validate your designs, understand what your customers really need, and make changes along the way.

Persona Research

Create personas and their profiles through community research. This research method is very useful for product design, business strategy, marketing campaigns, and branding.

Personas are useful for research and product development teams because they identify the needs of users and help create more engaging product designs that will speak to a specific audience.

Personas can be used throughout the design process, from creating prototypes to testing and evaluation.

Persona Research

Create personas and their profiles through community research. This research method is very useful for product design, business strategy, marketing campaigns, and branding.

Personas are useful for research and product development teams because they identify the needs of users and help create more engaging product designs that will speak to a specific audience.

Personas can be used throughout the design process, from creating prototypes to testing and evaluation.

Advertising & Marketing Evaluation

Test your ads and marketing materials with your customers before launching.

Use heat mapping and dial testing to create messaging and communications that resonate.

Visual Emotion Exploratory

Collages create a visual narrative of the customer's emotional state and what led them to the decision to buy.

Collages can be used to tell a story, illustrate a point, or provide actionable data surrounding customers’ emotions regarding brands.

Visual Emotion Exploratory

Collages create a visual narrative of the customer's emotional state and what led them to the decision to buy.

Collages can be used to tell a story, illustrate a point, or provide actionable data surrounding customers’ emotions regarding brands.

Concept Testing Products

The key to concept testing is creating an index of past concepts that can be compared as a way to understand each concept’s successes. Therefore, they are run the same way every time to compare metrics.

Communities allow for an easy way to run concept tests with the same test group used each time, making insights easier to find and compare among concepts.

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